Independent Financial Advisers

Independent Financial Advice

Independence is exactly what defines Landmark IFA. It’s not just a word in our name,
but the principle which guides every conversation, recommendation and working
relationship with our clients.

As a firm of Independent Financial Advisers (IFAs), we are authorised and regulated
to act exclusively in the best interests of our clients. We are not tied to any single
bank, investment provider, or insurance company.

Independence allows us to focus on what really matters, helping you make confident,
well-informed financial decisions that support your life, your family, and your future.

What It Means to Be Independent

The difference between independent and restricted advice is significant. Restricted advisers can only offer products from a limited panel or a single provider. By contrast, Landmark IFA searches the entire marketplace to find the most suitable and cost-effective options for your unique circumstances. This independence means:
  • Unbiased recommendations – We assess products from across the market without allegiance to any institution or fund.
  • Transparent fees – You pay us directly for our advice, ensuring our success is tied solely to your satisfaction and results.
  • Tailored strategies – Every plan is designed from the ground up, shaped by your goals, your values, and your financial reality.
  • Accountability and clarity – We explain every recommendation, cost, and potential outcome in plain language, not jargon.

Our independence is more than a regulatory status, it is a mindset rooted in integrity and respect. We believe clients deserve clarity and choice, not sales pitches disguised as advice.

The Value of Independent Financial Advice

The financial world is complex and constantly shifting. Pensions evolve, tax thresholds freeze, property values fluctuate, and investment markets move unpredictably. Without guidance, it is easy to make decisions that feel right today but prove costly tomorrow.

Independent financial advice offers:

At Landmark IFA, we combine strategic thinking with personal understanding. Our advice goes beyond numbers, it is about aligning your wealth with your life’s ambitions.

Our Areas of Expertise

Our independence allows us to deliver integrated financial planning across every stage of life, including:

Financial Planning – Building a roadmap for your money that aligns with your personal and professional goals.

Retirement Planning – Helping you grow, consolidate, and manage pensions for a comfortable retirement.

Wealth Management – Helping you grow and protect your wealth.

Inheritance Tax Planning – Ensuring your estate passes efficiently to your loved ones, not the taxman.

Each service operates under the same foundation of independence, our advice is guided only by what is right for you.

Secure Your Financial Future Today

Our team of independent advisors is ready to help you protect, plan, and grow your wealth.

Why Independence Matters Now More Than Ever

The financial services industry has changed dramatically over the past decade. As large institutions merge and product ranges shrink, genuine choice is harder to find. Many advisers now operate under “restricted” models, where their recommendations are limited to certain products or internal funds.

At Landmark IFA, we have taken a different path. We believe independence is not just a competitive advantage, it is a responsibility. It gives you the freedom to access the best the market has to offer, while holding us to the highest professional standard: acting solely in your interest, with no exceptions.

This independence also allows us to adapt quickly. We can change strategy, switch providers, or rebalance investments the moment it benefits you, not when it suits a corporate agenda.

The Landmark IFA Promise

Every client relationship at Landmark IFA begins with listening. We take the time to understand your circumstances, priorities, and ambitions before making any recommendation. From there, we design a strategy that is practical, robust, and built to last.

Our promise is simple:

  • We will always act in your best interest.

  • We will explain everything in clear, honest language.

  • We will provide ongoing support, adapting as your life and the world change.

You will never be pressured, rushed, or left in the dark. You will always know why a recommendation has been made and how it fits within your wider financial picture.

At Landmark IFA, we have taken a different path. We believe independence is not just a competitive advantage, it is a responsibility. It gives you the freedom to access the best the market has to offer, while holding us to the highest professional standard: acting solely in your interest, with no exceptions.

This independence also allows us to adapt quickly. We can change strategy, switch providers, or rebalance investments the moment it benefits you, not when it suits a corporate agenda.

Whats the difference between independent financial advisers (IFAs) and non-independent (or restricted) advisers?

Independent Financial Advisers (IFAs) can recommend products from across the entire market, offering impartial advice based solely on a client’s best interests. Regulated by the Financial Conduct Authority (FCA), they must consider all suitable options before making recommendations. Restricted advisers, however, can only offer advice from specific providers or product types and must clearly disclose these limitations.

While still FCA-approved, their recommendations may be influenced by the firms or products they represent. In short, IFAs provide unbiased, whole-of-market advice, while restricted advisers operate within narrower boundaries that can limit the range of financial solutions available to clients.

If you’re dealing with an Independent Financial Adviser (IFA), then yes — you’ll typically have an independent account owner or adviser who works solely in your interest, offering access to products from the entire market. Their independence means they are not tied to any single provider, so their recommendations and account management should remain impartial.

If, however, you’re with a restricted or tied advisory firm, your account will usually be managed by a restricted adviser, meaning they operate within a limited range of products or providers.

Would you like to tell me which company or platform you’re considering? I can confirm whether their advisers are independent or not.

What sets a financial firm apart is the depth of its expertise, the integrity of its advice, and the personal connection it builds with clients.

A truly distinguished firm goes beyond selling products, it takes time to understand each client’s ambitions, risk tolerance, and long-term goals. Transparency, independence, and a commitment to education create lasting trust, while forward-thinking technology and data-driven insights ensure efficiency and precision.

Exceptional firms combine professional rigour with genuine care, crafting bespoke financial strategies that evolve with clients’ lives. In essence, they succeed not by transactions, but by delivering confidence, clarity, and enduring financial growth.

Landmark IFA maximises your assets and returns through a combination of analysis, planning, and proactive management.

We begins by assessing your current financial position, goals, and risk tolerance, then build a tailored strategy designed to balance growth with protection. This often includes diversifying investments across asset classes, monitoring market trends, and rebalancing portfolios to capture opportunities while minimising exposure to risk.

The firm also considers tax efficiency, inflation, and long-term compounding to strengthen returns over time. This is also demonstrated through some of our other product offerings. 

We regularly review your plan, ensuring it evolves with changing markets and life events. Ultimately, it’s about precision, discipline, and informed decision-making to help your wealth grow sustainably.

Building Long-Term Relationships

Our clients often tell us they value the calmness, consistency, and trust that defines working with Landmark IFA. Many of those relationships have lasted decades, evolving as families grow, businesses change, and retirement approaches.

We see ourselves not as salespeople but as partners dedicated to guiding you through life’s financial decisions with clarity, empathy, and expertise. Independence gives us the flexibility to grow with you, not just advise you once and move on.

Whether you are planning for retirement, selling a business, or simply seeking clarity on your financial future, independent advice can transform uncertainty into confidence.

At Landmark IFA, independence is not our selling point, it is our promise. It is the assurance that when we sit across the table from you, our only goal is to help you make the best possible decisions for your life and legacy.

Client Success Stories